1. An interesting title! I think it's so important to have some sort of title on this piece. Maybe you’re trying to write about the news that happened recently or something similar. It could be anything but keep in mind that you need to stick with unique titles. As you see in my example, all the words can change the meaning. For example, “The New York Times reveals its most popular quotes of 2020.”
2. A quick summary. This is usually enough information that allows readers to understand what’s going on. So maybe you want to mention how someone was able to overcome their phobia with the help of Google, Instagram, etc. That quick summary will also show up in search results. Another way to do this would be by answering some questions in the first paragraph like: What did the research say? How many people said that (word)? And after answers like these, there should be examples of actions taken from this research. As I’ve done in one of my posts, having a strong thesis statement helps me reach higher ranking results. Having some facts and figures and examples will lead to more engagement.
3. Interesting content: People love reading articles about things they care about. They have a lot of different feelings to read a story about. The main purpose of this article is making you care about something. With great stories, you’ll find yourself wanting to read it again. Another advantage is that people are more likely to engage with topics that are not only interesting but useful to them.
4. A catchy subtitle: This is an easy way to grab attention. Just pick a keyword and summarize the key points (or sentences) of the post in a nutshell. Then, add an image to create visual connection between the topic and reader. If you’re using social media, consider giving some relevant hashtags, keywords, and even emojis. Make sure the image is well organized. Try picking a few different angles so the text reads better.
5. Powerful calls to action: Sometimes people don’t know about what action makes their article viral. Therefore, it’s better to include some call-to-action links, such as this link from another post that tells people how to download a book “How to Start Your Own Business Without Coding”. Also, try adding clickable icons, such as this clickable google map from my personal website. These buttons will act like mini sticky notes. Finally, explain why it’s beneficial for everyone.
6. Emotional connect: Many times people who read your articles, feel that you are a real person. Maybe, they felt connected when they heard their favorite author’s name, or you told about how much you loved seeing him. Try explaining what kind of feeling they had. Share your feelings. Let the readers know how it really feels to be related to those authors. Keep it short but emotional.
7. Strong use of visuals: Don’t underestimate the power of images. Images are very powerful tools! On social media, try showing images like this video of two artists’ dance. Or this picture that shows the difference between people around us. Showing images and stats about this post will give people a reason to check out your work.
8. Linkbacks: There are a lot of websites related to blogging. Even if you don’t write original content, you can always share a link to your website with your followers. Remember to put a proper caption. When you’re writing a link, try asking people to do a little homework to make sure they understand what you’re trying to tell.
9. Great conclusion: When you’re building a long post, consider including a solid ending. The last sentence is the most crucial part of every article. Think about the perfect end. Something about life and people. Take all the right words to close this section.
10. Simple use of grammar: Do some grammar exercise before you start. The grammar doesn't matter, but the structure does. Use simple sentences as possible sentences. Get rid of words with prepositions. Add nouns and verbs as early as they appear.
11. Personal anecdote: One example might be talking about my trip to Italy with my friend, John. We visited museums and ate delicious Italian food. He also wrote down his experiences in the comments section of our Facebook post: How we spent our time together in Rome for six days.
12. Highlight the importance of statistics: Statistics are a valuable tool for data analytics and research. Include the relevant statistics into this piece if you want. You might want to go deeper into the topic, but try to be factual and clear. Be sure you’re discussing only numbers and nothing else.
13. Storytelling: No story is worth its salt without great storytelling. The whole point is to be memorable. In order to make your story more engaging, add some colors and even talk about emotions and thoughts to make it more human. Give your reader reasons to follow your journey. Talk to your friends who are interested in similar issues. And don’t forget to make your message understandable. My advice for a successful story is to be honest. Be transparent. Avoid being too vague.
14. Creative title: A creative title will grab a reader’s attention like other parts. Use a metaphor and use your imagination. Choose the best word choice to describe your protagonist. If you’re talking about an industry, consider using terms like web developer vs WordPress editor, IT director vs photographer, designer vs entrepreneur in the title. Write about what kind of job they do, what kind of technology they use, how many hours they work each day, or how many clients they have. Also, try adding keywords and hashtags.
15. Headline: The headline is the main highlight of any page. In fact, you shouldn't limit yourself. Try adding your personal story in the headline with all the details you want. It is important to avoid over-writing a blog post. But then, it looks less appealing. Instead, tell the readers what is happening. Tell what has happened in your life. Maybe you just finished studying for your next degree and had a hard time getting in. Make it a compelling story.
16. Call to Action: What is the actual resolution? Are you saying your goal will be met? What happens then? Is everything going according to plan? Make sure you have strong call-to-action links, preferably in the same place where your title is.
17. Motivation: Why am I doing something? Do you know me? Who is interested in what you want? At least, try to answer ‘yes’ to all of these questions. Provide a bit more motivation as opposed to pushing the topic further than necessary. Plus, you can start a conversation here.
18. Keywords: Make sure you choose great ones. The ultimate aim is to get people to come visit your website. Search for the keywords and then add your own ideas on the basis of their relevance and popularity. Focus heavily on choosing high volume keywords. Write short paragraphs. Think creatively about the final result.
19. Conclusion: In case you want to provide a decent conclusion, mention the key lessons that you learned or the end results. Help the reader understand how the post helped them, what did you learn and how your experience went. You can use either action-driven or emotional closure, whatever works best for your post.
20. Target Audience: Pick wisely what kind of audience you want for your post. To be clear, your target should be both visitors and regular users. However, you are mostly dealing with visitors who search for information about a particular topic. Be sure to answer these questions to attract them. What are your interests? Who does your blog attract? Who are the people you talk to about your work?
21. Relevance: Remember to use the context, the location, date, and language. If you’re mentioning a famous artist, try to relate that person’s artwork to yours. It can also contribute to this category. Not just mentioning celebrities or sports stars, try to write a funny narrative about them.
22. Good pacing: Everything will get better as you go along. Don’t skip over small steps. Have good rhythm. Create a smooth passage or chapter with interesting transitions between sections. If your story takes a couple of days to finish, break it up by changing parts instead of repeating it.
23. Clarity: Stick to the flow and maintain the clarity. Use formal language. Keep an eye on grammar. Ensure that you have your content to match the requirements/targets of your content creator with no unnecessary jargon.
24. Unique writing style: Try creating unique writing style. Find your voice, and figure out how to express it. Figure out how to speak to your audience. Expressing your feelings and thoughts in English will be difficult, but it is absolutely possible. Check out some samples to get inspiration.
25. Engaging headlines: You don’t want your introduction to be boring. You don’t want to leave anyone hanging. Besides that, you don’t want the whole thing to be an opinion. The thing about your work that attracts your viewers is a different story! Write about recent events that are related to your interest.
Good ideas
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